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Monthly Archives:
August 2011

Stop the Press! NOT…

As Monty Python would say, “And now for something completely different…”. This post is a bit of a departure from what I’ve been writing lately but one of the reasons I’m blogging in the first place is to provide information that you, as a business owner, might appreciate. About six months ago, I attended a [...]

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Uncommon Courtesy

Warning: This blog post contains material that’s sure to brand me as a crankypants. But I promise there’s a worthwhile moral to the story and I’ll even give you some great reading suggestions. Let’s get on with it, shall we? “Your Call is Important to Us” Yeah, right. “The doctor will be with you shortly”. [...]

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Strike Up the Brand

Shakespeare wrote, “What’s in a name? That which we call a rose by any other word would smell as sweet.” Argh, Billy. These days, there’s money in a name, that’s what. Businesses are bought and sold on the basis of brand equity. Multinational companies like Kraft, Nike, Black & Decker, Coca-Cola and an endless list [...]

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How to Package Your Expertise

Everyone’s an expert at something, whether it’s as part of your job, a hobby or sport. Even the way you’ve handled a certain life-event could help someone else, if only you could share your information and experience. You Can! Here’s How! Business owners, entrepreneurs, fundraisers, health care practitioners – ANY business can derive tremendous benefits [...]

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Are You In, Genius?

Love that line from a Bugs Bunny cartoon episode! Well, are you? Ingenious, I mean. Most of us tend to think that people are either creative or they’re not. That creativity is somehow limited to musicians, actors, writers, artists, dancers and other practitioners of the arts. Albert Einstein considered imagination to be the greatest human [...]

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