LA's Blog

Exchanging words, wit & wisdom to help you say it - and sell it – better

45 Life Lessons We All Need to Learn

Have you ever noticed that someone emails you a kick in the backside exactly when you need it most? Or tells you something you always suspected about yourself but never really put into words because you were afraid it just might be too ugly to look at? Or too hard to change? I wish I’d [...]

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Why You Need Marketing Math to the Power of ONE

It’s been said that 50% of your advertising expense/effort is wasted. The problem is, no one can tell you which 50%. Another chestnut: “Figures can’t lie and liars can’t figure”. (This will be proven wrong below!). Direct response advertising is all about delivering measurable results. Whether you’re running a directory ad, writing web copy or [...]

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A Recipe for Ads that Break the Mould

Whenever I’m invited to a turkey dinner, I always volunteer to bring the cranberry sauce. Because I’m a cranberry sauce snob. This year, my hostess said, “Oh, don’t worry about it. No one even likes cranberry sauce.” Uh-huh. That’s only because they grew up on the same stuff I did. That uniformly red gelatinous blob [...]

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Good Riddance, 2011!

Aren’t you keen to shed the old and get on with something new, different and better this year? In her song, Anticipation, Carly Simon penned: “These ARE the good old days…” Why do we look back with fondness and ahead with fear? In 1980, I got my first “real” job, fresh out of university. My [...]

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A Christmas “Owed” to My Clients

Two weeks before Christmas And all through the house ALL my clients are stirring. Click, click goes my mouse. The stockings aren’t hung By the chimney with care. Why, there’s not enough time To sleep if I dare! Bake cookies? Forget it. And shop at the mall? When this copy needs writing And new clients [...]

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You’re the Best. So Am I!

Don’t you love people who express exactly the way you think and feel in a way you were never able to? That’s what Seth Godin does for me. In one of his posts, he talks about a violin student at Julliard. She asked him: “In The Dip, you talk about the advantage of mastery vs. [...]

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3 Online Resources Every Biz Owner Should Tap

Are you one of those fanatical list-making people? You have a grocery list (aka a “Chopin Liszt”), a wish list and a to-do list. A “bucket list”. You even organize your spice jars in alphabetical order and put a list of which letters are missing in your collection inside the cupboard door. Sheesh… I know [...]

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E-Book ‘em, Dano! Here’s How and Why

Don’t you love the look, feel and smell of a book? The crinkling sound of its spine when you crack open a hardcover for the first time? The subtle, pleasant smell of paper and ink working together to create an escape or experience? Reading a book on a computer screen, mobile phone or e-reader just [...]

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My War on Errorism

Isn’t this a great poster? One of my American Facebook Friends shared it this week and it seemed wildly appropriate for yours truly to blog about. Typos and malapropisms abound these days. Here are three troublesome pairs I’ve spotted or have been asked about. Complimentary vs Complementary Complimentary means there’s no cost. It’s free. With [...]

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May We Always Remember, Never Forget

“Don’t it always seem to go that you don’t know what you’ve got ’til it’s gone?” In 1970, Canadian folk singer, Joni Mitchell, wrote those lyrics to her environmental protest song, Big Yellow Taxi. This week, as Canadians prepare to observe Remembrance Day on November 11, her words could also apply to freedom. The veterans [...]

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