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Category Archives: Marketing

Calling All Halfwits: Know Your Audience

In 1968, my family’s favourite aunt, Grace, decided it was time to gather the clan for a reunion. Since my mother’s side was largely surnamed “Witt”, Grace’s invitation went out: “To all you Witts and Half-Witts”. Now there’s a woman who knew her audience. (Unfortunately, I’m only a Quarter-Witt but I hope you’ll keep reading [...]

Posted in Marketing, Uncategorized | 4 Comments