How to Blog for Business. Part 2
Posted on June 28, 2011 @ 4:24 AM in Uncategorized
In this week’s post, we’re going to talk about how often to post, what day is best and what the heck to write about. But first, as promised, I’ll tell you what Stephen Leacock’s fictional town of Mariposa has to do with yours truly. Why?
Because storytelling is an important part of blogging. It develops rapport and helps build trust. People do business with people they know, like and trust. And everyone loves a good story.
Welcome to Hooterville!
Do you remember another fictional town called Hooterville? It was the setting for a couple of TV sitcoms in the 1960s: Petticoat Junction and its spin-off, Green Acres. Hooterville was a sleepy little place where nothing much happened. Just like Mariposa.
And just like where I live, on the outskirts of nowhere. (The pic above proves it). The closest burg is very much like those storied villages. And I love it. Spent a lot of my childhood here. So when I teasingly call this place “Hooterville”, it’s not a put-down at all. It’s a term of the most profound endearment.
Who Needs Wallymart?
Our general store would do Sam Drucker proud. You can rent a video, buy ice cream, grass seed and cattle feed all under one leaky, corrugated steel roof. The friendly old codger behind the counter is an expert at everything from plumbing to politics. Now THAT’s one-stop shopping. Forget Walmart.
The “Cannonball Express” wakes me up every morning promptly at 6:13 as it whistles through our whistle stop. My kitchen sometimes looks like Tim Horton’s. The locals know I work from home and think nothing of dropping in for a cup of coffee. And the pot’s always on ’cause you never know who might drop by. Or when.
Like that Saturday morning when the eggman made his delivery and scared the bejeebers out of my guests. Yes, I said “eggman”. Farm-fresh brown eggs from free-range chickens raised on organic feed, delivered right to my doorstep.
Ahhh, life is good in Hooterville.
What Can You Write About?
It depends on your blogging goals. Want to educate people about your industry? Talk about tips and trends. Look online to see what information is lacking on your competitors’ sites then blog to fill in the gaps.
Want to develop a sense of community and hope to create a membership site? Then tell your personal story of a challenge you faced and how you overcame it. Help others do the same. Encourage them to share their stories and reward their participation. Master salesman, Zig Ziglar, once said, “Helping others get what they want will help you get what you want.”
When Should You Blog?
We’re talking about business blogging, so weekends are out. Fridays and Mondays aren’t the best days for readership, either – unless you’re blogging three times a week and your readers have been trained what days to expect your posts.
It’s better to post once a week and do it consistently, without fail, every week than to post three times one week, not at all the following, two different days a couple weeks later, etc.
If you can commit to several posts in one week, try to theme them so on Mondays, for example, all your posts are related to a specific topic. On Wednesdays, a different one, and so on.
Here’s another assignment to complete or ignore. Based on your blogging objectives, create a realistic editorial schedule.
I post on Tuesdays. When will you? Let us know when, why and what below.
Thanks for settin’ a spell. Y’awl come back next week, y’hear?