Stop the Press! NOT…
Posted on August 31, 2011 @ 1:01 AM in Uncategorized
As Monty Python would say, “And now for something completely different…”. This post is a bit of a departure from what I’ve been writing lately but one of the reasons I’m blogging in the first place is to provide information that you, as a business owner, might appreciate.
About six months ago, I attended a local Chamber of Commerce “Lunch’n’Learn”. The guest speaker was an experienced public relations specialist. Her presentation was excellent and very informative. During the Q & A session at the end, I asked her about her experience with PRWeb.com.
She’d never heard of it! I was really taken aback because it has become such a popular and affordable service for distributing media releases online. If SHE hadn’t heard of it, I thought perhaps it might be news to you, too.
This video will explain the service better than I can. Just click on the red “About PRWeb.com” text. Enjoy!
Here’s the URL: http://www.prweb.com. A membership to the site is free; simply enter your information when prompted. A basic media release is currently $85. Even if you don’t use the service to distribute your press/media release, you can learn SO much just by browsing through the online tutorials.
You’ll find tons of terrific ideas for newsworthy topics. Advice about how to write your release and format it for online distribution. One of the many great things about PRWeb.com is that your media release resides on their server indefinitely. Some news outlet could pick it up months from now!
You can even have them translate your release and distribute it virtually anywhere in the world.
I’ve written press releases for a few clients who then distributed them via PRWeb.com. Within 24 hours, one of them had her release picked up by both Yahoo and MSN. Traffic to her website got an immediate boost and she now includes press (media) releases as part of her ongoing marketing strategy.
If you decide you’d like to try PRWeb.com for your business, here are a few basics to remember when writing a press release.
1) It has to be NEWS, not self-promotion or advertising.
2) Write it in the third person. No “I”, “we”, “our”, etc. It should read like a newspaper article.
3) Get the headline right. It’s worth spending the extra time. It should grab attention yet be credible. If you make a promise or raise a question, be sure that the article answers it.
4) Don’t forget to include keywords for search engine optimization but don’t overdo it. The text should read naturally and not feel forced.
5) Follow the guidelines in terms of how many active links you can include. There will be a resource box at the end where you can link back to your own site but don’t seed the story with a bunch of external links. Besides, you want to keep the readers on your release, not send them away to another site.
Have you ever used PRWeb.com? If so, please share your experience and results with us!