For over a decade, I had been the go-to copywriter for a global leader in the manufacture of asphalt roofing shingles. I still am!
I love the company and especially the people I help there. They must have liked my work and me too because I got referrals to several other departments, in Canada, the US and even in Europe.
I wrote brochures, trade show materials, contractor sell sheets and other marketing collateral. Almost all the copy on the residential side of their website? Mine! They teased me about my 7-page, keyword-rich, long-form blog articles until some of them helped their company rank high on Google.
They got me involved in their contractor loyalty program, had me write sales presentations, video scripts and email sequences. I got to name the colors in a new line of shingles.
I enjoyed the variety of work, learning about their business from the plant floor up and feeling like a valued member of their team, but after so many years, I started to feel a bit burned out.
Honestly. Did the world really need another brochure about laminated architectural roofing shingles? Shouldn’t I be doing something slightly more noble, like so many of the copywriters-with-a-cause I admired online?
I began to feel like I was putting the first syllable in “bitumen”. Hahaha…
Then my personal life imploded. I moved from the burbs of Toronto back home to the Niagara area. My brother and I shared the 24/7 homecare for over two years, until both our parents passed.
My wonderful clients waited for me! They graciously gave me the time and space I needed. They also sent me just enough work that I could manage the tasks and still earn my keep.
Caring for my folks was the best, most fulfilling thing I’ve ever done. It changed my heart and my attitude toward everything. Forever.
Now I see the materials I’m asked to write as helping the company provide shelter – one of the most basic human needs. What could be more noble than that, especially when people’s homes are damaged or ravaged by severe weather and in need of repair?
Oh, I also inherited and renovated my grandparents’ 6-bedroom farmhouse, built in 1832. I couldn’t have it insured until the cloth-wrapped knob and tube wiring was brought up to code, the natural gas lighting system was disconnected, the fieldstone and mortar foundation was parged, and a proper septic system replaced the ditch that ran into the field. Go figure.
I sure learned a lot about building materials and dealing with the trades! But then, I’d already had professional writing experience with other manufacturers and retailers in these industries:
Lumber and building materials, power and hand tools, electric and hydraulic parts, adhesives, automotive and aviation parts and accessories, chemicals, architectural services, home improvement and renovation, interior design, real estate and relocation services.
Just for fun – and because I’m on a constant quest to learn – I’m a volunteer docent for Explore Buffalo, conducting architectural walking tours. When the US/Canada border is open, that is. Sharing my Buffalove is a practical application of all the years I’ve been a Toastmaster.
As part of my Honours BA program in French translation, I lived a year in Brussels, Belgium where I studied at a translation institute. Fluent in French, I can read and write Italian, Spanish and a little German too.
If your company is headquartered in Europe and markets in North America, I can localize your communications to reach your audiences here more effectively.
Am I an engineer or a technical writer? No, but I’m a quick study and excel at “speaking human”. I can take your complicated materials and transform them into clear, precise communications that get results.
Enough about me. Tell me about you and how we might build up your business. Together.