It’s been said that 50% of your advertising expense/effort is wasted. The problem is, no one can tell you which 50%.
Another chestnut: “Figures can’t lie and liars can’t figure”. (This will be proven wrong below!).
Direct response advertising is all about delivering measurable results.
Whether you’re running a directory ad, writing web copy or even crafting a letter, your words should compel and propel your reader to take one specific action.
There’s power in one. Beauty. Simplicity.
Sign up for our newsletter.
Here’s the single most important benefit this product will give you.
Check out Lou Costello’s marketing math in this priceless clip.
Will his (vacuum) sales suck?
Do the math. Just be sure your answer is always ONE.
PS – If anyONE out there is reading these posts, I’d be forever grateful to hear your comments. Thanks! LA